BMS: An Interview with Green Seal CEO Doug Gatlin

Green Seal partner Building Maintenance Service (BMS) sat down with Green Seal CEO Doug Gatlin to discuss green cleaning, sustainability in the janitorial industry, and why being Green Seal certified matters now more than ever.

WHY IS THIRD-PARTY VALIDATION IMPORTANT WHEN IT COMES TO SUSTAINABILITY IN THE CLEANING SERVICES INDUSTRY?

Green cleaning is a common term these days in the cleaning industry. The concept has been around for a long time.  However, in recent years, the sustainability community has actively embraced it.  They are better quantifying its impacts and promoting its value. Thanks to national benchmarks such as LEED as well as  Green Seal’s Green Cleaning Services Standard, green cleaning has become more common.  The knowledge of best practices has become more standardized within the industry.  Many facility teams, building managers, and office managers are utilizing some elements of green cleaning.  That said, green cleaning is a series of continuous improvement steps.  It is based on core principles that include training, site-specific plans, careful chemical management, and environmentally preferable purchasing.  In most cases we’ve seen, when a group says they’re implementing green cleaning, there are often major gaps in the implementation, the level of rigor, and the results.  A third-party certification process confirms the application of actual green cleaning procedures and benefits.

HOW DOES GS-42 CERTIFICATION BENEFIT JANITORIAL COMPANIES AND THEIR CLIENTS?

We’ve heard from cleaning companies of all sizes that simply the act of applying for certification is beneficial.  In completing the checklists, you can quickly identify gaps in what you were doing, assumptions you made, and communications that should have been developed that never were. It helps you get a bird’s-eye view of your own business.  During the process, you’re speaking with a facilities management expert.  This person can help you dive into the best practices of green cleaning and the unique ways to develop your site-specific plans.

Commercial properties that choose certified green cleaning services attract higher quality tenants. Consumers today are demanding a higher level of social and environmental consciousness. Green cleaning delivers on those priorities by reducing the building’s environmental impact and promoting the health and wellbeing of building occupants – as well as some of society’s unsung heroes: custodial workers.

Building occupant productivity is also a benefit. Occupants of green office buildings report three fewer sick days each year and a 5% increase in overall productivity.  This has a direct connection to indoor air quality. In fact, a 2018 study from the U.S. Green Building Council found that 80% of green building occupants say the enhanced air quality improves their happiness and productivity.

HOW DO CLEANING CHEMICAL CHOICES IMPACT BUILDING OCCUPANT HEALTH?

VOCs are one of the most common hazards in today’s buildings.  They can cause allergic responses, exacerbate asthma, or other respiratory issues, cause headaches, eye irritation, or dizziness, prevent us from feeling our best – or, at worst, send people to the emergency room.

Young people, sick people, pregnant women, and the tens of millions of Americans who suffer from asthma are especially at risk from exposure.  One in seven cases of adult asthma can be attributed to the use of spray cleaners.

Cleaning professionals are on the front lines of these impacts. A large body of research has found that both domestic and professional cleaning work is associated with a higher risk of asthma and other respiratory issues. In fact, the first long term study on the topic recently found that cleaning with conventional products is as bad for your lungs as smoking a pack of cigarettes a day over 10-20 years.

The good news is that you easily mitigate these risks by simply switching to green-certified products.

HOW DO YOU DETERMINE SUSTAINABILITY STANDARDS FOR CLEANING CHEMICALS? 

We start by looking at function. It’s important for us to understand the intended function of a product.  In many cases there are several.  This helps us understand why a certain active chemical ingredient may be necessary or beneficial. Once we understand those two pieces, we conduct a marketing review by looking at safety data sheets or European regulations, which frequently home in on chemicals of concern before the U.S. does.  We identify the known toxic chemicals that are in most cleaning products.  Then we look at the products that have been designed without those toxic chemicals.  We independently validate that these products still function to industry standards.

By focusing on those leadership products, we’re able to craft a profile that looks at everything from the raw materials and production processes to the formula and the end of life of the product.  We zero in on the best opportunities for reducing environmental and human health impacts. We strive to create standards that are achievable for the top 20 percent of the industry. As the industry catches, we review and increase the performance thresholds where it makes sense, so that the Green Seal mark continues to set a leadership benchmark.

DO GOVERNMENT REGULATIONS (OR LACK THEREOF) IMPACT HOW YOU DEFINE YOUR STANDARDS, AND IF SO, HOW?

 We rely on a number of authoritative lists to screen product formulations for chemicals of concern. These lists range from those set by international bodies, such as the International Agency for Research on Cancer’s list of carcinogens, to those set by professional associations, such as the Association of Occupational and Environmental Clinics’s list of asthmagens. In between, of course, are federal and state lists by U.S. EPA and California.

By referencing multiple sources, we ensure that we have the most health-protective standards based on the latest science. Green Seal’s standard development is guided by the precautionary principle – if there is a lack of full scientific certainty on the suspected health and environmental health hazards of a chemical, we prohibit it until it’s proven to be safe. That’s why commonly found toxins like methylene chloride and 1,4-dioxane – which have only recently spurred widespread public concern in the U.S. – have been prohibited in Green Seal-certified products for decades.

WHAT IS THE BIGGEST OBSTACLE YOU HAVE SEEN FOR CLEANING SERVICE PROVIDERS TO ADOPT GS-42 STANDARDS?

We see employee turnover and maintaining buy-in as two of the biggest challenges.  Green cleaning itself is not intuitive.  It’s a careful, conscious process of monitoring, setting baselines, and understanding opportunities for where chemicals are unnecessary or overused, and shifting to better practices.  It is a continuous improvement game.  It works best with the buy-in of your teams—in particular, custodial managers, who can lead a culture shift.

In some cases, building occupants need to be educated about green cleaning.  We’re conditioned to think that a bleach smell or a lavender fragrance signifies “clean.” It can also be hard to overcome the misconception that constant cleaning is beneficial.  Many times, it’s counterproductive, and it unnecessarily increases chemical exposure.

It’s important to convey the concept of green cleaning to the building occupants. They must find value in this new way of working with non-fragrance products, in restricting cleaning schedules to off-hours, and in restricting the use of disinfectants and sanitizers to high-touch surfaces. But increasingly, we’ve seen that building tenants and occupants are aware of the benefits.  They are requesting green cleaning, even if they don’t yet understand all the details.

WHAT IS YOUR GREATEST CONCERN AS IT RELATES TO THE ENVIRONMENTAL IMPACT OF THE CLEANING INDUSTRY?

Water use. The more we can encourage the shipping of concentrated products, the more we can reduce the unnecessary emissions of shipping water.  There’s an emerging concept in Europe where water itself is not required as frequently in cleaning.  That could be interesting in the future as well.

We’re also concerned about the overuse of disinfecting products because of the potential for the development of microbial resistance to these products.

HOW DO YOU SEE SUSTAINABILITY IN THE CLEANING INDUSTRY CHANGING OVER THE NEXT 5-10 YEARS? 

Green cleaning will be better understood. We’re going to see reductions in water use, more careful application of chemical-based products, and a shift to more evidence and quantification of green cleaning and effective cleaning.  There will be more demand from building occupants for third-party certified services and products that protect and promote health and wellness.  You can already see that in popular shared workspaces like WeWork – they offer snacks, coffee, and spaces that only use green products.

From Building Maintenance Service Blog – November 7, 2019. Contact us to learn more about BMS’s Sustainability initiatives, including our Green Seal (GS-42) certification.

Healthy Schools 101: Why Our Kids Need Healthier Facilities

I am the founder and executive director of a national nonprofit dedicated to reversing the many threats that unhealthy schools pose to children’s health and learning. I’m also a parent.

In fact, my organization’s roots lie in a shattering family experience: my younger son was poisoned by pesticides repeatedly applied at school. My son is grown now, with children of his own. But I vividly remember the sheer panic, then the anger and tears of frustration, and a new felt commitment to root reforms for children, as I learned how common environmental hazards were at all schools.

EPA has estimated that half of the nation’s 130,000 public and private schools suffer from indoor pollution. Of course, toxic products are a problem in any environment. But they are especially worrisome in schools.

As parents, we like to think of schools as warm and nurturing places for our kids. After all, other than home, schools are the environment where children spend the most time. Yet tens of thousands of P-12 school buildings daily assault our kids with environmental threats. Many of those threats arise from schools’ routine use of toxic products—everything from cleaning products to dry erase markers to wall paints and PCBs. These products and legacy toxics produce a stew of chemicals that degrade schools’ indoor environmental quality (IEQ).

Children Faces Special Risks from Harmful Chemicals

EPA has estimated that half of the nation’s 130,000 public and private schools suffer from indoor pollution. Of course, toxic products are a problem in any environment. But they are especially worrisome in schools. School buildings are not well maintained and often poorly ventilated. They are crowded—schools are four times more densely occupied than offices. And the children who are packed into these facilities face special risks from harmful chemicals: they are biologically more vulnerable than adults, they face more exposures, and they are less able to identify threats or remove themselves from harm’s way.

Poor IEQ Impacts Health and Children’s Ability to Learn

The science is clear: poor IEQ in schools has direct impacts on children’s health and their ability to learn. Numerous studies have documented the effects, but two high-profile reports stand out. In 2006, the National Research Council found sufficient evidence linking environmental factors and children’s (and personnel’s) health to urge that in the future conventional green buildings be deliberately designed for health. In 2011, the Institute of Medicine found that “[p]oor indoor environmental quality is creating health problems today and impairs the ability of occupants to work and learn” and recommended “preventing exposures” (which it reported can be 100-1,000 times more intense indoors than out).

Advocates for children and education have launched numerous campaigns to improve schools. It’s great to see efforts to improve standards, train teachers, or otherwise enhance the school experience. But a new and improved curriculum, for instance, won’t help kids who can’t pay attention—or who are absent—because their schools made them sick. The school environment must also be addressed.

Reduce Indoor Air Pollution by Keeping Toxic Products Out

So how do we improve school IEQ? My organization is pushing for new policies and a host of other reforms. But the quickest and even the cheapest way to reduce indoor pollution in schools is to keep toxic products out. Schools must replace conventional toxic products with safer, healthier alternatives. Such as certified green cleaning products and safer disinfectants. Unfortunately, schools face special challenges in making these switches. Most local schools are unaware of decades of federal and state policies on reducing and preventing pollution. Unlike many of their sister agencies, education agencies have scant experience with environment generally or with green products specifically and no staff expert in the subject. For these and other reasons, schools are easy targets for greenwashing campaigns by trade associations and vendors.

A Practical Guide to Switching to Green Products

A new resource responds to these challenges. Healthy Purchasing for Healthy Schools was commissioned by the Coalition for Healthier Schools, which my organization coordinates, specifically to help schools understand why and how to switch to green products. The guide covers six product categories commonly used in schools: cleaning supplies, office equipment, paints, office supplies, art supplies, and furniture. It explains the hazards of conventional products and defines ingredients. It includes purchase specifications, names of the certifying bodies for each product category, sample bid specifications, and much, much more.

Armed with this practical information, districts, NGOs, and communities can move forward on green purchasing at school. The result will be immediate, tangible improvements to school IEQ. Children will literally breathe easier—and their parents can breathe sighs of relief.

The Healthy Schools Network is an environmental health research, education, and advocacy organization. The Network is recognized as the founder of the nation’s healthy schools movement and the nation’s leading voice for children’s environmental health at school. The National Coalition for Healthier Schools, which unites advocates from across the country working to protect children’s environmental health at school and has won new guidelines and funds for school environment.

Green Cleaning Your Way to LEED and Well Beyond

Much attention is focused on energy savings in buildings when attempting to achieve sustainability. That is a good thing! LEED certification is certainly the most significant, motivating factor in creating and maintaining sustainable buildings. Although the ROI (Return on Investment) for building or renovating and maintaining a property to LEED standards is significant, the initial investment can be daunting. Nevertheless, the growing market demand and government regulations, coupled with significant energy costs savings, are inspiring building owners to obtain LEED certification for their properties, or at least follow the standards.

An often overlooked component of the LEED EBOM (Existing Buildings Operation and Maintenance) is the section under EQ-Indoor Environmental Quality-Prerequisite 3 and Credits 3.1-3.9. This is unfortunate because the green cleaning portion of the standard can provide 6 or more points at little or no cost to the building owner. More and more cleaning contractors and in-house facilities staff are achieving certification to Green Seal’s GS-42, and many are aware of the LEED EBOM requirements for cleaning.

Those who have achieved GS-42 certification are ready and available to assist property managers with providing the documents and materials required for submission to the LEED AP. What a big help to the Property Manager! Also, high APPA audit scores and compliance with Custodial Effectiveness and High Performance Cleaning is easily available for LEED O&M credits when a GS-42 certified cleaning service is employed.

Green Cleaning – Above and Beyond the Pursuit of LEED Certification

Beyond LEED, the business of cleaning is going through a huge metamorphosis. It is no longer considered enough to push a broom and “slop” a mop. Through intensive training and achievement of GS-42 certification, cleaning companies and in-house services have elevated their staff to trained professionals who understand the importance of their occupation.

Green, healthy cleaning is a vital contribution to public health and the environment, considers the comfort and well-being of building occupants while maintaining the life span and appearance of surfaces in commercial and institutional buildings. So, let’s give more recognition and respect to cleaners, particularly those professionals who take pride in their work and are advancing the industry!