Mum & You on Reducing Their Environmental Impact Without Compromise

Categories
Customer Spotlight
Posted:
Categories
Customer Spotlight
Posted:
Catherine Stopp
Chief Innovation Officer
Chief Innovation Officer
What does sustainability mean to Mum & You? 

It is about helping mums and dads to buy and use products that have a minimized impact on their environment and that are shipped responsibly without compromising on benefits that are important to them as new parents. We help them to feel less overwhelmed and less guilty in making their product choices at a time when everything in their lives is changing. 

Why do you partner with Green Seal? 

Green Seal is a mark of quality, and it is trusted. 

What product, innovation, or accomplishment are you most proud of from a sustainability standpoint? 

We are most proud of our baby wipes. They have been 100% biodegradable and plastic free since we started the company. 

What’s the biggest sustainability challenge you’re facing? 

Finding suppliers to make the products we know our consumers want. Most urgently, it has been finding suppliers to make products that biodegrade and do not contain plastic at a price that can be afforded in mass market. 

What kind of health or sustainability features and information are your customers looking for today? 

Our consumers are most interested in purity, which can be defined as the absence of ‘harmful’ ingredients in our cosmetic products. This often goes hand-in-hand with a desire for products that are compatible with eczema-prone or sensitive skin. 

Biodegradability remains important too. 

What’s next for Mum & You? 

We are launching onewipe, a significantly bigger, thicker wipe. In testing, 85% of the panel agreed that they needed to use just one wipe per usage occasion. This obviously reduces the amount of waste being generated as well as cutting costs for parents. 

We are also launching a Bamboo wipe. It is still 100% biodegradable but comes from a source that is more renewable and is grown without the need for pesticides. Bamboo is a fantastic material to use in wipes as it is both soft and extremely strong. 

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Green Seal® is a global nonprofit committed to making sustainability everyone’s business.