enhance your brand and attract business with green seal certification
Looking to protect the health of guests, staff, and the planet?
Green Seal provides the tools, guidance, expertise, and differentiation you need, with access to the nation’s foremost sustainable purchasing experts and a global reputation for excellence.
Water savings
Certified hotels have saved up to 10 million gallons of water a year by switching to single-head showers and taking other steps.
Reduced carbon emissions
Implementing simple measures such as preventive HVAC maintenance and largest use of occupancy sensors and energy efficient lighting can reduce your hotel’s CO2 emissions by 55%, or 400 tons a year.
New business
Certified hotels have experienced steep increases in corporate bookings.
Cost savings
The Westin Bonaventure in Los Angeles saved $641,000 by curbing use of electricity, water, and paper products in pursuit of Green Seal Silver certification.
Higher employee morale
Certified hotels report a positive culture shift and healthier work environments that contribute to employee happiness and staff retention.
protecting the health of guests, staff, and the planet
Water savings
Certified hotels have saved up to 10 million gallons of water a year by switching to single-head showers and taking other steps.
Reduced carbon emissions
Implementing simple measures such as preventive HVAC maintenance and largest use of occupancy sensors and energy efficient lighting can reduce your hotel’s CO2 emissions by 55%, or 400 tons a year.
New business
Certified hotels have experienced steep increases in corporate bookings.
Higher employee morale
Certified hotels report a positive culture shift and healthier work environments that contribute to employee happiness and staff retention.
Set your brand apart
Now more than ever, guests are looking for proven-green properties – 70% of global travelers say they’re more likely to book a green accommodation, and 62% prefer one with an ecolabel. Green hotels are positioned to capture the burgeoning interest in wellness tourism, which is growing twice as fast as tourism overall. And with leading corporations, governments and associations making green meetings a requirement, earning Green Seal Certification under our Hotels Standard is a valuable differentiator that unlocks lucrative business opportunities.
Google’s Eco-conscious Badge
Green Seal is proud to be included in Google’s Eco Conscious travel program.
Green Seal-certified hotels automatically qualify to display Google’s Eco-certified badge on their Google Travel listings, signifying that hotels meet meaningful sustainability standards.
Green Seal-certified properties are also highlighted for eco-conscious travelers on Booking.com.
Get personalized help from experts
Take advantage of access to the nation’s foremost sustainable purchasing experts to learn how to create a wellness environment where guests and staff can breathe easier, stay safe from allergy and asthma triggers, and reduce their exposure to the harmful chemicals in common household and personal care products. Our team is standing by to help you.
use our step-by-step tools
Our Guidebook for Hotels and Lodging Properties can get you started on your journey to becoming a sustainability and wellness leader in the travel industry and help you every step of the way.
Align Your Property With Our Global Reputation for Excellence
Our Global Reputation for Excellence
Green Seal is widely recognized as having some of the most rigorous standards for health and environmental sustainability in the global marketplace. Since pioneering ecolabeling in the U.S. in 1989, we’ve certified thousands of products, services and properties from companies like 3M, Ecolab, Georgia Pacific, Benjamin Moore, Hilton, Westin, Staples and more. Specified by countless schools, governments, businesses and institutions, the Green Seal mark is a universal symbol that a product or property meets the highest benchmark of health and environmental leadership. Browse our programs and our history to learn more.