Environmental Innovation Standard (GS-20)<\/a> is designed for manufacturers striving to advance product innovation for environmental good. The Environmental Innovation program allows manufacturers pioneering the integration of leading-edge design and performance aspects into their products to earn recognition for their innovations through a rigorous third-party certification.<\/p>\n\n\n\nEarning certification under this\u202fstandard demonstrates that\u202fa product\u2019s innovation significantly reduces health or environmental\u202fimpacts compared to products of the same functional class.\u202f <\/p>\n\n\n\n
Recognizing Innovators
<\/strong>The updated Environmental Innovation Standard expands certification eligibility to products that have not yet earned certification under an applicable Green Seal product category standard \u2013 provided the product innovation reduces impacts above the applicable standard and is the first innovation of its kind in the North American market. This approach is designed to encourage advances in industry research that could inform revisions to our product category standards.<\/p>\n\n\n\nThe Environmental Innovation Standard updates also expand opportunities for earning certification to products that employ innovations that were new to the market at product launch, even if others later also employed the same innovation.\u202fThis eliminates the requirement that a product is the only one in the market with the innovation at the time of certification, and rewards producers who are the first to raise the bar for environmental innovation in their product categories, even if others followed. This also provides greater value to existing participants by opening the door to longer certification terms.\u202f<\/p>\n\n\n\n
Quantifying Impacts
Green Seal now requires all applicants to quantify the health and\/or environmental impact reductions of their product innovations, including those that achieve impact reductions through improved functional performance.<\/p>\n\n\n\n
Previously, product innovations that achieved impact reductions through improved functional performance demonstrated this through a quantification of the performance improvement, not the health and\/or environmental impact reduction.<\/p>\n\n\n\n
Requiring that applicants quantify the environmental and human health impact reductions associated with improved functional performance ensures manufacturers will identify the meaningful health and environmental improvements achieved by the innovation in order to earn market recognition for them. <\/p>\n","protected":false},"excerpt":{"rendered":"
Green Seal has finalized key updates to our Environmental Innovation Standard to expand the program\u2019s ability to\u202fpromote\u202fmarket transformation and ensure measurable health and environmental impact reductions. About Environmental Innovation Green Seal\u2019s Environmental Innovation Standard (GS-20) is designed for manufacturers striving to advance product innovation for environmental good. The Environmental Innovation program allows manufacturers pioneering the integration of leading-edge design and performance aspects into their products […]<\/p>\n","protected":false},"author":3,"featured_media":1054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[29,32,23],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-seal-notice","category-science-based-standards","tag-innovation","tag-standards","tag-sustainability"],"acf":[],"yoast_head":"\n
Expanding the Impact of our Environmental Innovation Program - Green Seal<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanding the Impact of our Environmental Innovation Program - Green Seal\" \/>\n<meta property=\"og:description\" content=\"Green Seal has finalized key updates to our Environmental Innovation Standard to expand the program\u2019s ability to\u202fpromote\u202fmarket transformation and ensure measurable health and environmental impact reductions. About Environmental Innovation Green Seal\u2019s Environmental Innovation Standard (GS-20) is designed for manufacturers striving to advance product innovation for environmental good. 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