Oregon Bans PFAS in Cosmetics and Personal Care Products

Oregon has joined a growing number of states to ban per- and polyfluoroalkyl substances (PFAS) in cosmetics and personal care products. The “Toxic-Free Cosmetics” bill that passed the state legislature this week prohibits all PFAS and seven other chemicals from cosmetic and personal care products sold in the state beginning in 2027.

Vermont, California, Colorado, and Maryland have passed similar PFAS prohibitions, and Washington, Illinois, Rhode Island, and Georgia have floated bans as well.

Green Seal last year prohibited all approximately 12,000 PFAS in certified cleaning and personal care products to protect people and the planet from the toxic “forever chemicals,” which can persist for hundreds of years in the environment, bioaccumulate in soil and in humans, and are linked to cancer, reproductive harm, and decreased immune response. While Green Seal has long prohibited long-chain PFAS that are formally classified as hazardous, our newer prohibition also encompasses short-chain PFAS, which are sometimes presented as safer substitutes even though growing evidence indicates they can have the same harmful health and environmental effects as long-chain PFAS. 

It can be challenging for consumers and even manufacturers to be sure that products do not use PFAS. PFAS are often used in raw materials, and those proprietary formulas are often not fully disclosed to the final manufacturer. Eliminating PFAS from the supply chain is critical to keep these chemicals out of our products and drinking water and to prevent future harm.

It is encouraging to see more states addressing PFAS in consumer products. While state and federal regulations often lag behind the science, manufacturers and consumers can rely on Green Seal to stay abreast of emerging information and identify products that are safer and more sustainable.

Safely on Creating Affordable Luxury Homecare Products

What do you think makes Safely’s brand stand out?  

We believe Safely is a truly disruptive brand in the homecare market and have made it our mission to change the way the world thinks about cleaning. We believe home care is more than just cleaning, and we believe that when it comes to caring for your home, you shouldn’t have to compromise. Consumers deserve natural ingredients that are safe for them, their family and our planet – and they deserve it all at a price point that won’t break the bank. That is why we created Safely – to elevate your every day. 

What does sustainability mean to Safely?  

We are committed to building an inclusive and sustainable values-driven company for the 21st century. We hold our three core values dear and express them in our brand:

1. We believe that an aspirational homecare experience should be accessible to all, not just a privileged few – and that the first step to having a beautiful home is having beautiful products that don’t just look good but work great.  

2. We believe home care can be about more than just cleaning. We believe that by using natural ingredients that are safe for you, your family, and the world we can nurture more well-being in the world.  

3. We believe that everyone wants a clean house and peace of mind, regardless of their ethnicity, gender or socio-economic background, so we champion the world in all its glorious diversity in everything we do. 

What product, innovation, or accomplishment are you most proud of from a sustainability standpoint?  

From day one, Safely has been determined to work hard to maximize efficiencies and reduce environmental impact. We have a higher percentage of active ingredients than other natural cleaning grocery-store brands, delivering exceptional performance. Our natural plant-based enzymes and surfactants keep Safely users and their families safe — no gloves required. Our product range is formulated without harmful chemicals such as phthalates, propyl-paraben, butyl-paraben, and sodium laureth sulfate (SLES). We take pride in our best practices. 

Safely products have memorable, elevated scents. Why is this a focus for the brand? 

For us, building Safely means sustainable practices, highly effective products, and natural scents. Unique fragrance formulas that help evoke an olfactory memory is a huge differentiator that makes us so unique in this category. Partnering with Green Seal allows us to bring our luxury grade scent experience without any compromises and safer-for-you ingredients. 

Why did you partner with Green Seal? 

Green Seal certification is based on rigorous testing, which covers performance, health, and sustainability criteria. Our brand is aligned with Green Seal’s mission to use science-based programs to empower consumers and companies to create a more sustainable world. 

What’s next for Safely? 

Holding our commitment to our values close, we envision Safely to be the undisputed leader of the new “affordable luxury” segment of the homecare market by 2025. We recently expanded into scented air diffusers and have a lot of new product innovation rolling out in the coming months. From a growth perspective, we are excited to share that Safely is going to be in over 6,000 stores in 2023. 

Taking a Leadership Position on PFAS in Certified Products

Green Seal now prohibits all approximately 12,000 per- and polyfluoroalkyl substances (PFAS) in certified cleaning and personal care products, making Green Seal a leader in addressing these harmful “forever chemicals.” 

Green Seal’s standards have long prohibited long-chain PFAS formally classified as hazardous. However, a growing body of evidence indicates that short-chain PFAS known as “safer substitutes” have the same harmful health and environmental effects as the legacy PFAS they are replacing. Green Seal’s newly expanded prohibition on all PFAS in certified cleaning and personal care products promotes safer options for consumers and recognizes industry leaders who are taking important steps to protect human health and reduce environmental pollution.  

Green Seal is taking a product-category approach to developing PFAS restrictions as part of a multi-year phased initiative to ensure that certified products in all categories have leadership restrictions on PFAS. A product-category approach is critical to ensure our policy effectively addresses manufacturing and use considerations that vary by product category, including exposure pathways, functional performance, and regrettable substitutes. 

What are PFAS? 

PFAS are a large group of synthetically produced chemicals that have a history of use dating back to the 1940s. This class includes over 12,000 chemicals identified by the U.S. EPA CompTox PFAS Master List database — an evolving list that aggregates PFAS based on environmental occurrence, manufacturing process data, and testing programs from agencies across the globe. Today, PFAS are found in food packaging, coatings, personal care and cosmetics, paints, textiles, cookware, and even some cleaning products. 

PFAS have carbon-fluorine bonds that make them very stable and effective at repelling oil, water, and heat. Unfortunately, the same unique chemical structure that makes PFAS so effective is also what gives them the moniker “forever chemicals.”  

PFAS are persistent in the environment, with evidence that some chemicals are so resistant to degradation that they could persist for hundreds of years. They are now found in drinking water and bioaccumulate in both soil and humans, with some chemicals taking more than eight years to reach their half-life — or reduce their concentration by 50 percent in the human body. 

PFAS are associated with numerous adverse health effects, including impacts on the endocrine and reproductive systems; increased risks of prostate, testicular, and kidney cancer; and decreased immune responses — including our body’s ability to develop beneficial antibodies in response to vaccines. 

Providing Transparency  

It can be challenging for consumers and even manufacturers to be sure that products do not use PFAS. For example, PFAS are often used in raw materials – and those proprietary formulas are often not fully disclosed to the final manufacturer. Eliminating all PFAS from the supply chain for consumer and professional care products is a critical step in protecting human health and ending the environmental contamination caused by releases of these chemicals.  

To increase supply chain transparency and encourage the use of safer alternatives, Green Seal added criteria to prohibit PFAS in standards for the following product categories: 

Green Seal focused first on eliminating PFAS in formulas for certified cleaning and personal care products because PFAS is non-essential for the performance for these types of products. Manufacturers have one year to document that their certified products comply with the updated PFAS criteria. Green Seal will now turn its focus to establishing PFAS requirements for other product category standards.   

Green Seal implements standard development based on best international practices using a stakeholder-based approach and opportunities for public comment. We appreciate the time and expertise provided by our stakeholders in this process, including the San Francisco Department of the Environment, Ecolab, the Household and Commercial Products Association, and other subject matter experts and manufacturers.  

 
Visit Green Seal’s Standard Projects page to access the final PFAS requirements and standard development documentation.