Sanitary Paper Products
That Protect
People & Planet

The Green Seal Standard

Our certification for sanitary paper products verifies that household and institutional paper solutions meet a high standard for protecting people and the planet. Products in this category include bathroom tissue, paper towels, facial tissue, napkins, tray liners and table coverings – all certified to meet a truly comprehensive health and sustainability standard, from beginning to end.

Certified sanitary paper products meet criteria for:

Safer chemicals
Responsible sourcing
Low-impact manufacturing
Sustainable packaging
Verified performance

Download the Snapshot

Interested in exploring our Standard for Sanitary Paper Products? Submit the form below to download a helpful guide to our standard criteria.

Why Get Certified?

Safer for People and the Planet
Made without virgin fiber or harmful chemicals, certified sanitary paper products help protect people and forests.
Verified Performance
Certified products demonstrate independent verification that they meet rigorous performance criteria.
Global Credibility
The Green Seal mark signals that a product goes beyond marketing claims — a trusted assurance for both retail consumers and institutional buyers.
Market Access & Recognition
Partnerships with Amazon Climate Pledge Friendly, 1% for the Planet, the U.S. Green Building Council’s LEED® program, and major institutional buyers elevate product visibility and strengthen consumer trust.
Simplified Procurement
Retailers, institutions, and purchasers rely on Green Seal certification as a recognized sustainability benchmark when sourcing paint products.

“Green Seal certification for our products provides immediate credibility and trust with our customers.”

— Julie Howard , VP and General Manager, Towel Category at Georgia-Pacific

Our Green Certified Sanitary Paper Products Earn Amazon’s Climate Pledge Friendly Designation

Green Seal is proud to partner in Amazon’s Climate Pledge Friendly Program.

Products that achieve our certification qualify to display verified sustainability features on their Amazon product listings, signifying that products meet meaningful sustainability standards.

Shop certified products on Amazon

Eligible Product Types

Eligible sanitary paper product types include:

Facial tissue
Paper towels
Bathroom tissue

Paper napkins
General-purpose wipes
Placemats

Table coverings
Toilet seat covers
Tray liners

Elements of a
Green Product

When protecting people and planet is your priority number one, you can count on our certification mark for products that meet a high standard for health and sustainability from beginning to end.

“We believe that Green Seal is the largest and most respected third-party environmental accreditation organization in the U.S. Choosing to partner with Green Seal was not only a decision based on good stewardship of our environment, but it was also a good business decision.”

— Jon Thomson , Corporate Marketing Manager at Marcal Paper

The Certification Process

We provide clear standards and personalized guidance through the certification process to help our customers meet their sustainability goals. You can take advantage of our wide variety of complimentary marketing tools; an online listing in our certified directory used by purchasers worldwide; the Climate Pledge Friendly designation on Amazon product listings; and one-on-one support from our Customer Success team.

Application

Fill out your certification application and send us your product information.

Review

We’ll review your information to ensure it meets our standards.

Site Visit

We’ll verify your practices and processes, and work with you to resolve any issues.

Certification

We’ll award your Green Seal certification! Use the Green Seal mark to promote your leadership. We’ll periodically monitor that you continue to meet our high standard.

Apply for certification

Frequently Asked Questions (FAQ)

What is Green Seal’s certification standard for towel and tissue products?

It is our Standard for Sanitary Paper Products (GS-1).

Who can apply for certification?

Manufacturers of sanitary paper products for institutional or retail markets.

What does “no virgin tree-fiber” mean?

Under our sanitary paper standard, eligible products must be made either from 100% recycled fiber (with defined minimum post-consumer recycled content) or from sustainably sourced alternative fibers (such as bamboo or agricultural residue).

Which chemicals are restricted?

The standard prohibits the use of functional PFAS additives, restricts colorants, limits chlorine-based bleaching, and mandates safer chemical profiles throughout manufacturing. Review the standard for additional details.

How do certified products support purchasers and users?

Products certified by Green Seal help institutions meet environmentally preferable purchasing criteria, earn building certification credits, and meet public-sector procurement requirements — while signaling verified health, safety, and performance.

Join Our Mailing List

Green Seal is working to build a brighter future for people, communities, and the planet by accelerating the adoption of products that are safer and more sustainable.

Join our mailing list to stay up-to-date on how we’re making impacts that matter.