Why to Get Certified with Green Seal
Consumers and companies alike are increasingly looking for certified green products and services to prove that their purchases will live up to marketing claims. Show your customers that you’re committed to providing safe, responsible, and effective solutions with Green Seal certification.
What Is Green Seal Certification?
Green Seal® is a global nonprofit committed to making sustainability everyone’s business. Our independent 3rd party certification is recognized globally as a gold standard for protecting people and the planet. Every day, our seal makes it simple for buyers to identify and choose safer, more sustainable products.
Why It Matters
1. Confidence in Claims
Hundreds of the world’s leading companies carry our certification on their products, services, and spaces. Our certification, and the included green claims audit, helps brands substantiate their claims and instantly prove to buyers that their product meets meaningful health and sustainability criteria.
2. Global Recognition
For 35 years, Green Seal has been raising the bar for ecolabelling worldwide.
More than 100 federal, state, and local purchasing policies specify and rely on Green Seal to signal products that meet the highest benchmark of health and environmental leadership.
3. Standards That Go Beyond Compliance
We demand sustainability leadership at every stage of the product’s lifecycle, from ingredients to manufacturing to packaging and disposal. Our multi-attribute certification evaluates five key elements that are backed by our standards, rigor, and science: safer chemicals, responsible sourcing, low-impact manufacturing, sustainable packaging, and verified performance and claims. This comprehensive evaluation ensures that certified products are safer, more sustainable, and perform as expected.
Green Seal. Gold Standard.
Our standards include strict health, environmental, and performance requirements so that buyers can be confident Green Seal-certified products are safer, more sustainable, and work as well as conventional alternatives.
The Benefits of Certified Green Products and Services
One-on-One Support
Companies with certified products and services can take advantage of our wide variety of complimentary marketing tools, including an online listing in our certified directory used by purchasers worldwide and one-on-one support from our Customer Success team.
Qualified Products Earn Amazon’s Climate Pledge Friendly Badge
Green Seal is one of the product sustainability certifications selected to partner in Amazon’s Climate Pledge Friendly Program. Qualified products may display Amazon’s Climate Pledge Friendly badge on their Amazon product listings, signaling that products meet meaningful sustainability standards.
Certified Green Hotels Stand Out on Google Travel and Booking.com
We’re proud to be included in Google’s Eco Conscious travel program. Green Seal-certified hotels automatically qualify to display Google’s Eco-certified badge on their Google Travel listings, signifying that hotels meet meaningful sustainability standards.
Properties that achieve Green Seal’s hotel sustainability certification are also highlighted for eco-conscious travelers on Booking.com.
How to Get Green Seal Certified
Prescreen*
Fill out your prescreen application and send us your formula information. We’ll send you a report flagging any major issues that could affect certification.
Application
Fill out your certification application and send us your product or service information.
Review
We’ll review your information to ensure it meets our standards.
Site Visit
We’ll verify your practices and processes, and work with you to resolve any issues.
Certification
We’ll award your Green Seal certification! Use the Green Seal mark to promote your leadership. We’ll also periodically monitor that you continue to meet our high standard.
*Only applicable for formulated products
Frequently Asked Questions (FAQ)
What is eligible for certification?
Green Seal certifies across multiple categories, including cleaning products, sanitary paper, commercial cleaning services, and paints. View our standards to learn more.
Is Green Seal certification reputable?
Absolutely. Our science-based standards through an open, transparent process that prioritizes public and stakeholder input. We base our standard development procedures on internationally recognized best practices, as described in ISEAL’s Code of Good Practice for Sustainability Systems (2023). Our procedures have been reviewed and meet ISO standards (ISO 14020 & 14024) and the requirements for credible ecolabels from the EPA and FTC.
How does certification drive business value?
- Enhanced reputation & consumer trust
- Market differentiation and competitive brand positioning
- Potential cost savings from resource efficiency