ISSA 2025

A Universal Symbol of Health
and Environmental Leadership

Green Seal® is a global nonprofit committed to making sustainability everyone’s business.  

The ecolabelling movement we pioneered decades ago has helped people make informed purchasing decisions and driven the marketplace toward healthier, greener choices.  

And we’re not stopping – our dedication to learning and innovation ensures we stay ahead in a complex,  ever-evolving landscape.

First to Certify: Floor Care Products Formulated Without PFAS

Midlab’s Maxim Zinc-Free High Traffic Floor Finish & Spartan’s Floorfront Floor Finish are the first Green Seal-certified floor care products verified to be formulated without PFAS.

Learn More

Meet Our Standards Steering Committee

The Standards Steering Committee is Green Seal’s primary decision-making body for ensuring the technical rigor, credibility, and market acceptance of our standards. It plays a vital role in advancing our mission by guiding the development of standards through a transparent, balanced, and consensus-based process, in alignment with both ANSI and ISEAL best practices.

Courtney Holm

Co-Chair

Managing Director and Founder, The Holm Edit

Roger McFadden

Co-Chair

President and Chief Science Officer, McFadden and Associates, LLC

Kira Austin

Sustainable Sourcing Manager, Aramark & Avendra International

Chris Cassell

Vice President, Corporate Sustainability, Lowe’s

Daniel Daggett

Vice President, Global Sustainability, Johnson Controls

Lisa Dreilinger

Global Head of Regulatory, Consumer Microbial Control, Arxada

Arthur M. Esposito

Global Sustainability Director, Church & Dwight Co., Inc.

Ian Gresham

Chief Marketing Officer and Head of Customer Experience, BradyPLUS

Katherine Hofmann

Sustainability Strategic Initiatives Manager, Eastman

Ryan Hood

Senior R&D Director, ECOS

Gayatri Keskar

Global Packaging Material Science Leader, Kenvue Inc.

James Kim

Senior Vice President of Science & Regulatory Affairs, American Cleaning Institute

Teresa McGrath

Chief Research Officer, Habitable

Cheri Peele

Director of Government and Market Policy, Toxic-Free Future

John Salvador

Director of Stewardship/Sustainability, Georgia-Pacific Consumer Products LP

Nathan Sell

Sustainability and Certifications Leader for Household and Personal Care, IFF

Jake Swenson

Director of Sustainability, Staples Inc.

Elements of a
Green Product

When protecting people and the planet is your priority number one, you can count on our certification mark for products that meet a high standard for health and sustainability from beginning to end.

Certifications That Make a Difference

Explore our product categories and get your products certified.

Get Certified

Laundry

Cleaning Products

Personal Care

Paints, Coatings & Adhesives

Sanitary Paper Products

Plastic Products

Verified Products

Get a big head start on the journey to Green Seal Certification

Green Seal Verification is a process for confirming that a raw material, concentrate, formula, or parent roll is proven to meet our standards.

Private labelers who use Verified formulas, concentrates, or parent rolls have a much shorter path to earning Green Seal certification
Manufacturers can be confident that Verified raw materials won’t cause expensive delays or the need for reformulations in their pursuit of Green Seal certification
Suppliers and manufacturers who verify their raw materials, formulas, concentrates, or parent rolls attract private label customers, and showcase their sustainability leadership

Explore the Process

We provide clear standards and personalized guidance through the certification process to help our customers meet their sustainability goals. You can take advantage of our wide variety of complimentary marketing tools; an online listing in our certified directory used by purchasers worldwide; the Climate Pledge Friendly designation on Amazon product listings; and one-on-one support from our Customer Success team.

Prescreen

Fill out your prescreen application and send us your formula information. We’ll send you a report flagging any major issues that could affect certification.

Application

Fill out your certification application and send us your product or service information.

Review

We’ll review your information to ensure it meets our standards.

Site Visit

We’ll verify your practices and processes, and work with you to resolve any issues.

Certification

We’ll award your Green Seal certification! Use the Green Seal mark to promote your leadership. We’ll also periodically monitor that you continue to meet our high standard.