Interview with Dayana Arango, Chief Business Officer, Be.blum
Tell us the story behind Be.blum.
Our journey began with a simple yet powerful question: How can we make everyday cleaning safer, smarter, and more sustainable? Founded by Erika Jaramillo, a biologist with extensive experience in cleaning and disinfection, Be.blum was created to redefine home cleaning with science-backed, eco-conscious solutions. Erika saw firsthand how traditional cleaning products relied on harsh chemicals, excessive plastic waste, and unnecessary water consumption, all contributing to pollution and environmental damage. Determined to challenge the industry, she set out to revolutionize cleaning habits with products that are powerful, plastic-free, and planet-friendly.
Be.blum’s effervescent cleaning tablets eliminate the need for single-use plastic bottles and bulky liquid formulas. Packaged in compostable sugarcane bagasse sachets, they dissolve in water to create high-performance cleaning solutions that are safe for homes, families, and the environment. Unlike traditional brands, we don’t just reduce plastic, we eliminate it from the start. But sustainability is more than just packaging. Based in Colombia’s Valle del Cauca, a region rich in sugarcane cultivation, Be.blum embraces a circular economy approach, repurposing agricultural waste into biodegradable sachets instead of letting it go to landfills. Our mission extends beyond products, we actively support water conservation efforts and sustainable production practices, ensuring that our impact is as clean as the homes we help maintain.
What product, innovation, or accomplishment are you most proud of from a sustainability standpoint?
Our biggest sustainability breakthrough is our effervescent cleaning tablets, designed to eliminate plastic waste and conserve water, reshaping the way people clean their homes. Traditional liquid cleaning products are made up of 90% water, leading to unnecessary plastic packaging, excess weight in transportation, and a larger carbon footprint. We saw an opportunity to disrupt this outdated model.
Be.blum’s tablets contain only the active ingredients needed to clean effectively, without the added water. Consumers simply dissolve them in their reusable bottle, transforming tap water into a powerful, non-toxic cleaner. This not only eliminates single-use plastic bottles but also reduces transportation emissions, as our lightweight, compact format requires far less energy to ship compared to bulky liquid cleaners.
Beyond reducing waste, our mission is to redefine cleaning habits, proving that sustainability can be effortless and practical. Our tablets help consumers make a simple yet impactful switch — one that reduces plastic pollution, minimizes water waste, and lowers their carbon footprint, all while delivering the same cleaning power they expect.
What kind of health or sustainability features and information are your customers looking for today?
Today’s consumers, especially eco-conscious families and young mothers, are looking for cleaning solutions that are safe, effective, and truly sustainable. They want products that protect their homes and their loved ones while minimizing their impact on the planet. Some of the key features they seek include:
- Non-Toxic & Family-Safe Ingredients: Customers are moving away from harsh chemicals and looking for formulas that are free from parabens, phosphates, phthalates, and artificial fragrances, especially for homes with children and pets.
- Plastic-Free Packaging: Many consumers now understand that recycling isn’t enough, and they actively seek products that eliminate plastic entirely. They are drawn to refillable solutions like Be.blum’s effervescent tablets that remove the need for single-use plastic bottles.
- Water Conservation: With growing awareness of water scarcity, customers appreciate products that don’t waste or transport unnecessary water, like our concentrated tablets that maximize efficiency and minimize environmental impact.
- Carbon Footprint Reduction: People are paying closer attention to how products are made and transported. Lightweight, compact cleaning tablets that reduce emissions during shipping are an attractive alternative to traditional liquid cleaners.
- Compostable & Biodegradable Packaging: More consumers are looking for truly zero-waste options, preferring packaging that doesn’t contribute to landfills.
Consumers today are more informed and intentional than ever before. They expect brands to go beyond greenwashing and provide real, transparent sustainability solutions. That’s why Be.blum is committed to offering products that meet these demands, without compromising on performance or convenience
Why do you think consumers are responding to refillable cleaning systems right now?
Consumers are increasingly turning to refillable cleaning systems as they seek solutions that align with both their sustainability values and practical needs. Environmental awareness is at an all-time high, and many people now recognize that single-use plastic is a major issue. While eco-consciousness plays a key role, the shift toward refillables isn’t just about being green, t’s also about convenience, efficiency, and smart spending.
Refillable systems offer a cost-benefit advantage, as consumers no longer have to repeatedly purchase full-sized plastic bottles, reducing waste while optimizing their budgets. They also appeal to those embracing minimalist lifestyles, offering sleek, space-saving alternatives that eliminate clutter under the sink. Additionally, aesthetics matter, many consumers are drawn to reusable bottles that look modern and clean, seamlessly fitting into their home design. The demand for refillables is growing because they offer a smarter, more responsible way to clean, making sustainability an effortless and stylish choice.
Why do you partner with Green Seal?
We partner with Green Seal because we believe in backing up our sustainability efforts with real, verifiable standards. As a brand committed to reducing environmental impact, it’s essential for us to not just claim sustainability, but prove it. Green Seal’s rigorous certification process ensures that our products meet high standards for safety, performance, and environmental responsibility, giving us the confidence that we are truly making a difference.
For us, this partnership is more than a certification, it’s a way to hold ourselves accountable, continuously improve, and give consumers the reassurance that Be.blum is doing things right. Sustainability is at the core of everything we do, and Green Seal helps us validate that commitment with transparency and integrity.
How has Green Seal certification impacted your business?
Green Seal certification has had a significant impact on our business, reinforcing our credibility and positioning Be.blum as a truly sustainable brand. In a market where consumers are increasingly skeptical of greenwashing, this certification provides third-party validation that our products meet high environmental and performance standards, giving customers confidence in their choice.
The certification has also helped us stand out on platforms like Amazon and in the U.S. retail market, where recognized eco-labels influence purchasing decisions. Additionally, Be.blum is proud to be the first brand manufactured in Colombia to achieve Green Seal certification, setting a new benchmark for sustainability in the region. This not only elevates our brand but also drives positive change in the industry, inspiring more companies to adopt environmentally responsible practices.
What’s next for Be.blum?
Be.blum is just getting started! We are preparing to launch three new products under our brand: laundry detergent tablets, dishwasher tablets, and foaming hand soap tablets, all designed to offer powerful cleaning while reducing plastic waste and conserving water. These will soon be available through e-commerce platforms, making sustainable cleaning even more accessible to consumers.
Beyond these launches, we are continuously researching and developing new innovations in home care and personal hygiene, expanding our mission to transform everyday routines into more sustainable habits. As we grow, we aim to certify future products with Green Seal, ensuring that each innovation aligns with the highest environmental and performance standards. Our commitment remains clear: to revolutionize cleaning habits, minimize water waste, and set a new standard for sustainability in the industry.
Anything else you’d like to share?
Bringing eco-friendly products and new formats to market isn’t always easy, changing habits takes time. However, we firmly believe that this is the path forward, and it’s our responsibility as brands to lead the way. Transforming everyday routines into sustainable practices is a challenge, but it’s also an opportunity to make a real impact.
We see innovation as a commitment, not a trend. Companies have the power to drive change by developing products that help preserve natural resources and minimize environmental harm. The first step starts with us; by offering smarter, more responsible solutions, we empower consumers to make choices that truly matter. Together, we can redefine industries and build a cleaner, more sustainable future.