CleanGo GreenGo on Creating Effective, Greener Solutions

What does sustainability mean to CleanGo GreenGo? 

At CleanGo GreenGo, sustainability means using products or processes that don’t harm or deteriorate our environment or our health. It also means opting for greener solutions over toxic alternatives to help solve our day-to-day challenges and create longevity and better health. 

Why do you partner with Green Seal? 

We believe in what the Green Seal mark stands for. We like that the Green Seal certification gives people reassurance that the product is truly green and not just greenwashed. 

What product, innovation, or accomplishment are you most proud of from a sustainability standpoint? 

We are proud that we were able to achieve an effective all-purpose cleaner that utilizes greener and cleaner ingredients as opposed to our toxic competitors. 

What kind of health or sustainability features and information are your customers looking for today? 

I think our customers understand that toxic and caustic products endanger our families, pets, and environment. Being conscious of this helps them choose products like ours. 

What’s next for CleanGo GreenGo? 

We are always working on new products and trying to conquer new cleaning challenges in several diverse marketplaces. 

Anything else you’d like to share? 

We recently swapped out highly toxic products currently being used in the petroleum industry to produce oil and gas as well as clean equipment and tanks with our Green Seal-certified products.

Federal Government Announces PFAS-Free Purchasing Requirement, Specifying Green Seal

The Biden-Harris Administration announced it is directing government contractors to buy only Green Seal- or Safer Choice-certified cleaning products and hand soaps for use in federal buildings to ensure products are free of toxic “forever chemicals.”

The directive is in line with President Biden’s Federal Sustainability Plan, which orders federal agencies to “prioritize the purchase of sustainable products and services including products without added per- and polyfluoroalkyl substances (PFAS),” according to the joint announcement by U.S. EPA and the U.S. General Services Administration (GSA).

This new requirement protects custodial workers, federal employees, and building occupants in 300,000-plus federal buildings across the country, leveraging the $650 billion annual purchasing power of the federal government for goods and services. It also highlights Green Seal’s commitment to taking a leadership position on addressing PFAS, a toxic class of chemicals that persists in the environment for hundreds of years and causes serious health and developmental impacts.

Green Seal’s standards have long prohibited long-chain PFAS formally classified as hazardous. However, a growing body of evidence indicates that short-chain PFAS have the same harmful health and environmental effects as the legacy PFAS they are replacing. Green Seal updated its standards for cleaning and personal care products in 2022 to prohibit all approximately 12,000 chemicals in this class.

Green Seal’s broad definition of PFAS also aligns with emerging state regulations on PFAS, including California, Colorado, Maine, Maryland, Minnesota, Oregon, and Washington, helping brands stay ahead of the curve on ingredient bans.

“Everyone deserves protection from the harmful effects of forever chemicals, including the workers who use cleaning products, federal employees, and those who visit government buildings every day,” EPA Administrator Michael S. Regan said in an EPA press release. “EPA has well recognized and established tools to help our partners in the federal government identify cleaning products that use safer ingredients and do not contain intentionally added PFAS to keep people safe and healthy.”

“As the largest single buyer of goods and services in the world, the federal government can play a big role in helping reduce PFAS through its purchasing,” GSA Administrator Robin Carnahan said in the press release. “Changing the requirements in our contracts is a way to answer President Biden’s call for the federal government to lead by example in buying sustainable products and services.”

For detailed information on the Biden-Harris Administration’s federal purchasing update, visit https://www.epa.gov/newsreleases/biden-harris-administration-takes-action-cut-pfas-us-government-custodial-contracts.

Taking a Leadership Position on PFAS in Certified Products

Green Seal now prohibits all approximately 12,000 per- and polyfluoroalkyl substances (PFAS) in certified cleaning and personal care products, making Green Seal a leader in addressing these harmful “forever chemicals.” 

Green Seal’s standards have long prohibited long-chain PFAS formally classified as hazardous. However, a growing body of evidence indicates that short-chain PFAS known as “safer substitutes” have the same harmful health and environmental effects as the legacy PFAS they are replacing. Green Seal’s newly expanded prohibition on all PFAS in certified cleaning and personal care products promotes safer options for consumers and recognizes industry leaders who are taking important steps to protect human health and reduce environmental pollution.  

Green Seal is taking a product-category approach to developing PFAS restrictions as part of a multi-year phased initiative to ensure that certified products in all categories have leadership restrictions on PFAS. A product-category approach is critical to ensure our policy effectively addresses manufacturing and use considerations that vary by product category, including exposure pathways, functional performance, and regrettable substitutes. 

What are PFAS? 

PFAS are a large group of synthetically produced chemicals that have a history of use dating back to the 1940s. This class includes over 12,000 chemicals identified by the U.S. EPA CompTox PFAS Master List database — an evolving list that aggregates PFAS based on environmental occurrence, manufacturing process data, and testing programs from agencies across the globe. Today, PFAS are found in food packaging, coatings, personal care and cosmetics, paints, textiles, cookware, and even some cleaning products. 

PFAS have carbon-fluorine bonds that make them very stable and effective at repelling oil, water, and heat. Unfortunately, the same unique chemical structure that makes PFAS so effective is also what gives them the moniker “forever chemicals.”  

PFAS are persistent in the environment, with evidence that some chemicals are so resistant to degradation that they could persist for hundreds of years. They are now found in drinking water and bioaccumulate in both soil and humans, with some chemicals taking more than eight years to reach their half-life — or reduce their concentration by 50 percent in the human body. 

PFAS are associated with numerous adverse health effects, including impacts on the endocrine and reproductive systems; increased risks of prostate, testicular, and kidney cancer; and decreased immune responses — including our body’s ability to develop beneficial antibodies in response to vaccines. 

Providing Transparency  

It can be challenging for consumers and even manufacturers to be sure that products do not use PFAS. For example, PFAS are often used in raw materials – and those proprietary formulas are often not fully disclosed to the final manufacturer. Eliminating all PFAS from the supply chain for consumer and professional care products is a critical step in protecting human health and ending the environmental contamination caused by releases of these chemicals.  

To increase supply chain transparency and encourage the use of safer alternatives, Green Seal added criteria to prohibit PFAS in standards for the following product categories: 

Green Seal focused first on eliminating PFAS in formulas for certified cleaning and personal care products because PFAS is non-essential for the performance for these types of products. Manufacturers have one year to document that their certified products comply with the updated PFAS criteria. Green Seal will now turn its focus to establishing PFAS requirements for other product category standards.   

Green Seal implements standard development based on best international practices using a stakeholder-based approach and opportunities for public comment. We appreciate the time and expertise provided by our stakeholders in this process, including the San Francisco Department of the Environment, Ecolab, the Household and Commercial Products Association, and other subject matter experts and manufacturers.  

 
Visit Green Seal’s Standard Projects page to access the final PFAS requirements and standard development documentation.

3M on Their Sustainability Value Commitment

What does sustainability mean to 3M?

At 3M, sustainability is tied to shared global needs. We believe a sustainable future is one in which ecosystems thrive, communities are safe and healthy, and opportunities are equitable and accessible for all people. The challenges we must solve for a sustainable future don’t always follow clear rules or methods — but we see them clearly.

Collectively, our strategies and goals chart 3M’s path forward. Our sustainability strategy is a systemic approach, seeking to drive innovation and holistic impact against shared global needs. We set impactful and measurable goals, demonstrating our environmental, social, and governance (ESG) progress.

Why do you partner with Green Seal?

We partner with Green Seal because it’s a name our customers know and trust — just like 3M. When our customers see a Green Seal certified product, they know it delivers an environmental benefit that has been thoroughly investigated and proven.

What kind of sustainability features and information are your customers looking for today?

First and foremost, it’s important to acknowledge that our customers are looking for sustainability in their products as a deciding factor in their purchasing. Specific to our markets, customers are looking for products that contain recycled content as well as ways to reduce water and chemical usage.

What product or accomplishment are you most proud of from a sustainability standpoint?

At 3M, it’s simple: we are a science-based company, and we use science to improve lives. As society’s challenges continue to evolve, so does our focus. We are relentlessly innovating and adapting our technologies to help solve the problems of today and tomorrow while driving sustainable growth for our company.

Our customers depend on 3M’s products to advance, enhance, and improve their companies, homes, and lives — and we have a responsibility to live up to those expectations. Every item we sell must meet quality standards and must be safe for its intended use.

One of our core technology platforms is the sustainable design of our products, processes, and packaging. We demonstrate this through our goal that every new product that we offer must have a Sustainability Value Commitment (SVC). By embedding sustainability in this way, we can support 3M’s growth and advance our commitment to improving our business, our planet, and every life.

What’s next for 3M?

We will continue applying our scientific expertise to improve the lives of our employees, our customers, and our communities. We see the need for businesses to become regenerative to help restore the environment where we live, work, and play.

Our efforts to meet our goals will continue to leverage the success of our Sustainability Value Commitment and build on our Strategic Sustainability Framework — empowering science for Circular, Science for Climate, and Science for Community.

India-Based Multiplex on Today’s Global Market

What does sustainability mean to Multiplex

We believe in the statement, “Earth has enough to satisfy every man’s needs, but not every man’s greed.” So, we ensure our action in any area will not affect the outcomes of other areas. In other words, sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. We at Multiplex believe that there are three pillars of sustainability, namely: environmental sustainability, economic sustainability, and social sustainability. Sustainability refers to being responsible for future generations.

As an India-based company, why do you partner with Green Seal?

We are in a global village today. LPG (Liberalization, Privatization, Globalization) opened a huge space for every sector in the global market. Hence it is important to have global recognition for a product which is new to many parts of the world.

Understanding that Green Seal certification is the highest benchmark of ecolabelling a product can achieve, we obviously opted for it. We are happy that our products have been thoroughly evaluated and met the standards of Green Seal. We at Multiplex feel extremely proud to have partnered with Green Seal.

A global customer may connect to the certifications to be confident about product quality. Green Seal certification gives us a competitive advantage over others in the marketplace.

Has the pandemic created any challenges or opportunities for Multiplex?

The pandemic has created a challenge for the whole world. It has had a huge impact not only on health and wellbeing, but also on our societies, economies, and politics worldwide.

With the outbreak of the pandemic, people have started focusing more on cleanliness and hygiene. Hence, this pandemic created an opportunity for us to serve our nation with innovative, bio-organic cleaning, sanitizing, and disinfecting products. We developed these products by exploring nature’s own technique of cleansing and sanitizing.

Our parent company, Multiplex Bio-tech Pvt. Ltd., developed Multiplex Shuddi, a bio-organic product and one-stop solution for cleaning homes, offices, vehicles, public areas, water bodies, swimming pools, and more. Manufactured in both powder and liquid form, Shuddi is a microbial consortium containing proprietary metabolites of naturally occurring beneficial microbes that are extremely efficient in digesting both organic waste (food waste, dead plant, animal waste, manures) and hydrocarbons (oils, grease and certain herbicides and pesticides) by secreting enzymes.

What product, innovation or accomplishment are you most proud of from a sustainability standpoint?

Among the range of innovative bio-organic products developed by our R&D team, we are very proud of Shuddi Multipurpose Liquid. This innovative product is a bio-product with a blend of enzymes, organic acids, and natural cleansers produced during the natural fermentation process. This product can be used for cleaning floors, toilets, and animal sheds. Regular use of Shuddi Multipurpose Liquid eliminates bad odor, repels insect vectors like mosquitos and flies, removes dirt and stains, kills harmful germs, and keeps the applied area clean and hygienic for a longer period. It also keeps livestock living areas hygienic and healthy.

From a sustainability point of view, we are proud to say that the water used to clean the floor with Shuddi can be used for your plants. Indiscriminate use of harsh chemicals for cleaning has led to pollution of groundwater and water bodies. This motivates us to develop bio-organic products in the hygiene sector in order to reduce the impact and adverse effects of these harsh cleaning chemicals.

Anything else you’d like to share?

As part of the global market, we wish to explore and engage our R&D to research, innovate, and invent need-based products that benefit people across the world.

MomRemedy on Changing the Way Families Clean

What does sustainability mean to MomRemedy?

At MomRemedy, our mission is to change the way families clean by offering an eco-friendly, non-toxic cleaner and stain remover that is powerful yet safe to use around your family and the environment. Though there are a variety of natural cleaners on the market, what sets MomRemedy apart is the use of natural and plant derived ingredients. Several of the MomRemedy products are reusable, like the MomRemedy Glass Refill Bottle and the MomRemedy Zero Waste Reusable Wipes in a Glass Jar, along with our environmentally friendly packaging that is 100% recyclable. MomRemedy eliminates the need for multiple cleaning products throughout the home, making it a truly powerful and effective eco-friendly cleaner that solves life’s everyday messes.

What are eco-conscious consumers looking for today from cleaning product brands?

Consumers are becoming more aware of the products they use in and around their home. The education is out there on how to read and understand labels. They are doing their research and choosing the brands and products that are truly safe. Above all, consumers want to know that what they are buying does what it says and does it safely. At MomRemedy, we clearly indicate what ingredients we use and have done independent testing to solidify our claims of being non-toxic and an effective cleaner and stain remover.

Why do you partner with Green Seal?

Green Seal is a nonprofit dedicated to spreading sustainability in products, which aligns with MomRemedy’s vision to have safe and effective cleaning products available to homes everywhere. Partnering with Green Seal has allowed us to be 100% confident that our products are eco-friendly, effective, and non-toxic. We are incredibly proud to share the honor of Green Seal certification with our community.

We use Green Seal to educate our customers and potential customers about the impact the products we choose can have in our surroundings and environment. Many people are not aware of the impact of using cleaning products, which are making their way into our soil, food, and bodies. Consumers trust Green Seal and can trust MomRemedy to make better informed purchasing decisions.

What product, innovation, or accomplishment are you most proud of from a sustainability standpoint?

At MomRemedy, we made the decision not to use any preservatives in our products. Many cleaning products contain preservatives to help with shelf life, which can contain formaldehyde-releasing agents that are inhaled in the air or absorbed into the skin.

Making the decision not to include these preservatives in our cleaning products was an easy one. Additionally, we offer a larger refill size of our cleaner and a sustainable refillable glass bottle to cut down on plastic waste.

What’s next for MomRemedy?

Right now, we are focused on getting national distribution on grocery shelves across the country. You can find our products in over 300 stores, and that number is growing weekly. In the coming months and years, we will continue to stay focused on our mission, which is making safe and effective cleaning products available to every household.

Anything else you’d like to share?

We are proud to share that MomRemedy was just awarded a 2022 Clean House Award by Better Home and Gardens as the Best Do-Anything All-Purpose Cleaner and Stain Remover!

The Honest Company on Inspiring Everyone to Love Living Consciously

What does sustainability mean to The Honest Company?

​​The Honest Company was built around the ethical values of transparency, trust, sustainability, and a deep sense of purpose with a mission to inspire everyone to love living consciously. We know that everything our consumers put on, in, and around their body matters. That’s why we hold ourselves to The Honest Standard of safety and transparency and do everything we can to support wellness for our consumers. This standard is our guiding principle, the way in which we apply our values to innovation and development, and it’s the thoughtful and uncompromising approach we take with every product we make. With people and planet in mind, we prioritize continuous improvement by striving to use clean ingredients and sustainable packaging. Our in-house labs, toxicologists, and partners work tirelessly to develop effective products that meet rigorous standards of safety. Additionally, we strive to use recyclable materials, such as compostable tree-free paper and 100% post-consumer recycled cardboard, to support our consumers in their effort to reduce, reuse, and refill.

The Honest Company recently created a Conscious Cleaning Collection of products. Why did evolving your line of cleaning products feel like a good fit for the brand and for The Honest Company customer?

At Honest, we believe part of being an ethical lifestyle brand is creating effective products consumers love to use (and re-use). We strive to create formulas with responsibly sourced ingredients and packaging. Our sustainability mission starts with the practices that we implement within our own lab and in our formulas. We believe that it’s not enough to ask consumers to practice sustainability without committing to that mission as well – which is why we created our Conscious Cleaning line, featuring clean formulas and reusable packaging that is designed with the environment in mind.

Our Conscious Cleaning Essentials produce a powerful clean with naturally derived ingredients and without harsh chemicals. Our refillable cleaning essentials are designed to help reduce plastic waste without compromising on effectiveness. Reusable bottles mean less bottles heading to the landfill. Plus, by shipping the bottles empty, our kits are about 5.5 pounds lighter, which means less energy is used to transport them. That little change makes a big difference across thousands of kits.

Why do you partner with Green Seal?

Green Seal is a new partnership that is a natural fit for our brand. They are a leader in helping businesses and consumers make healthier, greener choices with confidence, which closely aligns with our Honest mission to inspire everyone to love living consciously. Our partnership with Green Seal creates synergies to bring products to life that truly push the sustainability envelope!

How do you use Green Seal in your marketing?

Green Seal’s standards define sustainability leadership in the marketplace and reward industry innovations. After we certified our Clean Conscious Essentials with Green Seal, we included the logo on our product pages and package graphics. Additionally, we have partnered with the Green Seal team on product messaging that helps educate consumers on the most sustainable practices — like using cold water instead of hot water to make our cleaning solutions.

What’s next for The Honest Company?

We strive for continuous improvement, and we are constantly evaluating new package materials and questioning the status quo. Check out our website, Honest.com, to learn more!

Podsy on Pod-Based Refillable Cleaning Systems

WHAT INSPIRED THE LAUNCH OF PODSY?

The Podsy Founding Families answered many important questions during development of Podsy™ Cleaning Systems. They all circled back to what is best for consumers’ wellness, pets, planet, pocketbook, and ultimately our families. The message is simple. You should not have to sacrifice quality when looking for an eco-value cleaning solution.

WHAT DOES SUSTAINABILITY MEAN TO PODSY?

At Podsy sustainability has two core principles: The health and wellness of consumers and their families along with products that enable reduction of waste and carbon neutrality. Our non-toxic formulas are child and pet safe, with 100% all-natural formulations coming soon. Podsy bottles are designed to be refilled and reused for years. This helps keep bottles and packaging out of landfills when compared to single-use bottles. They also use less shelf space and weigh much less than Ready-To-Use bottles. It’s better for you and our planet.

WHY DO YOU PARTNER WITH GREEN SEAL?

It was important to hold ourselves to a higher standard. Partnering with Green Seal allowed us to quickly understand where we can improve and where we will have success. Verification of 3rd party performance testing is also very important.

Podsy bottles are designed to be refilled and reused for years. This helps keep bottles and packaging out of landfills when compared to single-use bottles. … It’s better for you and our planet.
WHY DO YOU THINK CONSUMERS ARE RESPONDING TO REFILLABLE CLEANING SYSTEMS RIGHT NOW? 

Refillable, and specifically pod-based refillable cleaning systems are coming of age for several reasons. After more than a decade of success within the laundry and dishwasher space, trust has grown. Changes in environment are clearer to many who may previously have been reluctant to embrace new products. Adoption is happening faster as value plays an impactful role. Refills are cheaper than buying bottles many times over. It’s an exciting time and consumers are driving the demand.

WHAT VALUE DOES THIRD-PARTY CERTIFICATION BRING TO A CLEANING PRODUCT?

To us, it’s important to signal that we have aligned ourselves with successful trusted experts specializing in household cleaners. We do more than just say we are sustainable. Our certifications validate successful results from ongoing testing. They allow us to continuously improve our product lines while measuring with the highest standards in leading our industry.

WHAT ACCOMPLISHMENT ARE YOU MOST PROUD OF FROM A SUSTAINABILITY STANDPOINT?

We’re proud of developing a cleaning system that eliminates Ready-To-Use (single-use) bottles at scale while increasing value for consumers and the efficacy of cleaners.

WHAT’S NEXT FOR PODSY?

Product development is ongoing and we are even more excited about our 2022 product lines. The Podsy Pure line of cleaners with all-natural ingredients and enhanced packaging across all product lines will further highlight our focus on sustainability.

Eligible for Certification: Spray-Applied Microbial Cleaners

Green Seal has made important improvements to our standard criteria for microbial-based cleaning products to better recognize leadership in this popular product category.  These updates allow Green Seal to verify important health protections while removing the restriction on spray-applied products. Now product manufacturers with spray-applied microbial cleaners can demonstrate that their products are formulated to be healthier, safer options for buyers.

The Benefits of Microbial Products

Formulating with microbes is an exciting application of green chemistry. These naturally existing ingredients can allow product formulas to reduce or eliminate hazardous solvents and surfactants and make it easier for producers to formulate with biobased rather than petroleum-based ingredients.

In certain cases, these products are likely to be healthier, to degrade at a faster rate and under more natural conditions, and to be less harmful for aquatic life. Microbial-based cleaning products are sometimes referred to as “probiotic cleaners” because their active ingredients are non-pathogenic, commercially cultured bacterial strains, similar to what is in your yogurt, kimchi, and sauerkraut.

Assessing Health and Safety

When Green Seal first issued criteria for microbial-based cleaning products in 2011, we took a precautionary approach by designing heavy restrictions until more information was known about the safety and environmental impacts of this newer product type. In the decade since then, these products have proliferated across the North American and global markets.

Now, extensive literature reviews and stakeholder outreach have demonstrated a sufficient record of safe use, with no scientific evidence that microbial-based cleaning products present a higher level of risk to human health or the environment than chemical-based cleaning products. Adding to our understanding of their safety profile, these types of products are being studied as safer options in healthcare settings.

Expanding Options for Safer Cleaning Products

Recognizing the green chemistry benefits and safety profiles of microbial-based cleaning products, Green Seal has adjusted our requirements for these products.

A key update is that we are now allowing certified microbial-based cleaning products to be sold in spray packaging.  Because Green Seal takes a precautionary approach to newer chemistries and technologies, we have incorporated health-protective requirements that are intended to address the risk of inhaling microorganisms during product application.  Microbial-based products in spray packaging must either:

  • Be formulated only with non-pathogenic microorganisms that are listed on the European Food Safety Authority’s (EFSA’s) Qualified Presumption of Safety list, or
  • Undergo inhalation exposure testing via a test chamber and demonstrate a low level of airborne microorganisms after product application.

We have also updated our labeling requirements to be more practical and allow for more flexibility in how companies disclose microbial ingredients on the product label.

Visit our Standard Projects page to see the final requirements, red-lined tracked changes, and all development documentation.

About This Initiative

Green Seal implements standard development based on best international practices using a stakeholder-based approach. We appreciate the time and expertise provided by our stakeholders in this process, including the American Cleaning Institute (ACI), EcoQuality Solutions, Genesis Biosciences, the Household and Commercial Products Association, and other subject matter experts and manufacturers.

As always, Green Seal will study the value and benefits of these criteria to product formulators and product users. We are excited to explore opportunities to further raise the bar for these products by lowering thresholds, providing greater transparency around microbial strains in products, and enforcing stronger quality control.

Your Guide to VOCs in Paint and Cleaning Products

Volatile organic compounds (VOCs) are common indoor air pollutants that are frequently found in household products and can cause adverse health effects.

Products certified to Green Seal standards must abide by strict limits to VOCs to protect human health. This post provides a quick overview of VOCs, how to choose healthier, greener products, and other tips for reducing your exposure to VOCs.

What Role Do VOCs Play in Products?

Sometimes called oil-based or petroleum-based solvents, many VOCs are included in paints and cleaning products to dissolve or dilute the other ingredients. Some VOCs function as flame retardants that are added to mattresses and building materials, which, as you can guess from their category name, are formulated to slow the spread of fire. Many fragrances are also VOCs, which are intentionally volatile and off-gas at a certain rate so that the scent lingers in the air.

How VOCs Collect Indoors

VOCs have high vapor pressures, which means they evaporate easily – or off-gas – when they come into contact with air molecules. Paint, for example, begins to off-gas when it is applied to a surface, and, depending on its chemical formula, may continue to off-gas for months as the paint completes the curing process.

Studies show that indoor concentrations of VOCs are often up to seven times higher than those outside – commonly a result of applying paints and personal care products, as well as daily home combustion events, such as cooking and heating with gas appliances. VOCs get stuck inside when a room has poor ventilation, as VOCs are added to our space faster than they can escape through a window or HVAC system. Additionally, heavier types of VOCs, called semi-VOCs (SVOCs), are emitted from products and then settle onto surfaces and are absorbed by dust. Inhaling and ingesting this dust is harmful to health, especially for children.

How VOC’s Affect Your Health

Acute inhalation exposure to VOCs can cause coughing, decreased lung function, low energy levels, headaches, and impaired mental focus. Chronic exposure to hazardous VOCs is associated with neurological disorders, including dementia and tremors. The World Health Organization estimates 3.8 million deaths occur each year due to indoor air pollution, including VOCs. The worst offenders include:

  • Formaldehyde
  • Terpenes, toluene
  • Glycol ethers
  • Acetaldehyde
  • Phenol
  • Methylene chloride
  • BTEX benzene, toluene, ethylbenzene, xylenes (BTEX)
  • Flame retardants – PBDEs

Green Seal strictly limits these and other VOCs in certified products.

How VOCs Affect the Environment

VOCs interact with nitrous oxides in the atmosphere to form ozone — a greenhouse gas that can cause temperature increases when found in lower layers of the atmosphere. Because of this, VOCs also indirectly contribute to the formation of smog and particulate matter.

Cleaning products, paints and coatings, and several other product types are required to have low VOC content if they are sold in California. The Golden State also leads the nation on VOC restrictions in products in part because it’s a critical public health issue for the region: California’s geography and climate leads to greater air pollution than the rest of the nation, especially in urban areas where 95% of its population resides. The U.S. federal government also sets restrictions as a way of enforcing the Clean Air Act.

VOCs in Cleaning Products

VOCs are most often found in cleaning products in the form of solvents and fragrances. Green Seal sets limits on the VOC content of cleaning products that are based on, but even more restrictive than, California’s regulatory limits. Green Seal is more restrictive because our calculations of a product’s total VOCs include fragrances, whereas California’s regulations currently exclude them. This means that many widely available household cleaning products cannot yet meet our standards because they have high concentrations of fragrances, such as when essential oils make up more than 1% of the product.

VOCs in Paints and Coatings

State purchasing laws and the global green building community have greatly increased the demand for low-emitting paint products to address indoor air quality.

What is VOC in paint? In general, low- or zero-VOC paints tend to be water-based and have significantly lower odor than oil/solvent-based paints. Flat (or matte) paints with fewer than 50 grams of VOCs per liter are generally considered to be low-VOC, while a zero-VOC paint is one with fewer than 5 grams per liter. Nonflat paints (such as satin and semi-gloss) are considered low-VOC if they have fewer than 100 grams of VOCs per liter. It’s important to note that the VOC content on the paint label does not include the VOCs added in the paint colorant at the point of sale, which can significantly increase VOC levels.

Green Seal sets limits on VOCs in two ways: content and emissions. We restrict VOC content in the product formula, and we also require an emissions evaluation to verify that the product does not off-gas hazardous chemicals during a specified period after the initial application, providing an indicator of safer air quality for building occupants.

Green Seal certification also restricts the VOC content of colorants added at the point-of-sale. Any colorants used with Green Seal-certified paints cannot cause the final product to exceed the category VOC limit by more than 50 grams.

How to Reduce Your Exposure to VOCs

To protect your health, open windows, turn on a fan, or cover your nose and mouth with a mask or other fabric when applying cleaning products, fragranced products, paints, and coatings. Whenever possible:

  • Choose fragrance-free products.
  • Choose Green Seal-certified paint, cleaning, and personal care products.
  • Use low-emitting paints and low- or zero-VOC content paints that comply with California Air Resource Board limits.
  • Avoid aerosol products.

By choosing safer paints and cleaning products and taking simple precautions when applying them, you can protect yourself and those around you from the negative health effects of VOCs.

Related Content

Innovations are Making Toxic Chemicals a Thing of the Past

This is a guest contribution by Patrick Lucci

Since 1847, when chlorine was first used as a disinfectant, there have been few alternatives to the effective but often dangerous substances known as chemical disinfectants. Today, there is a technology that combines salt, water, vinegar, and electricity to create an EPA-registered, general purpose, hospital-grade cleaner and disinfectant proven more effective than chlorine bleach.

Dubbed by The Los Angeles Times as “miracle liquid,” those of us in the world of advanced science call it electrolyzed water. It is effective, harmless to skin at both the dermal and subdermal levels, and easy and inexpensive to produce. Nobody is suggesting prolonged exposure, but if it gets in your eyes, no harm will come to them. In fact, products based on this same electrolyzed water are the basis of commercially available eyelid cleaning products. If ingested at small amounts, the most harmful effect is an imbalance of good and bad microbes in the intestine, which can cause discomfort for two or three days. The solution also can be generated on-site, eliminating delivery, storage, and disposal issues.

The Science Behind Electrolyzed Water

The process of making electrolyzed water is elegant in its simplicity. Tap water is placed into a flask containing an electrolytic cell composed of an anode that delivers a positive electrical charge and a cathode that delivers a negative electrical charge. Then, a carefully formulated solution of saline and vinegar is added to the water. When the device is operating, a measured amount of electricity passes through the anode and cathode. Negatively charged chloride ions are attracted to the anode and electrochemically convert into hypochlorous acid — a powerful and reliable disinfectant. The positively charged sodium ions are attracted to the cathode and convert into sodium hydroxide, a powerful grease cutter and cleaning compound.

This approach, based on simple but advanced electrochemical technology, is catching on in homes, schools, day cares, and professional cleaning companies throughout the U.S. and beyond. Commercial users of electrolyzed water note significant cost savings and fewer absences due to illness and injury from toxic chemicals exposure.

The Toxins Use Reduction Institute at the University of Massachusetts has standard, industry accepted protocols to measure the cleaning capability of a variety of chemicals used in homes and by professional cleaning organizations. It found that this technology can clean and disinfect on par with mainstream chemicals that are both toxic and more expensive than electrolyzed water.

While there has not been a major paradigm shift in cleaning and disinfecting chemistry since 1847, to quote a famous folk singer, “The times they are a changing.”

3M Easy Trap Sweep and Dust Sheets – Innovation Criteria

Update: The public comment period for 3M has ended. Green Seal accepted public comments between May 17, 2021 and June 18, 2021. Learn more about 3M and its product certification status on Green Seal’s Environmental Innovation Registry page.

3M has modified the claims associated with their application for Green Seal’s Environmental Innovation certification for their Easy Trap Sweep and Dust Sheets. The company’s proposed innovation claims are summarized below, and the full proposed criteria for this product can be reviewed on Green Seal’s website. Green Seal welcomes comments on the proposed criteria until June 18, 2021.  

Innovation Claims: An Environmentally Preferable Single-Use Dust Sheet 

According to 3M, this product differs from others on the market by incorporating at least 90% post-consumer recycled content polyethylene terephthalate (PET), while also achieving reductions in manufacturing water and energy use, air emissions, and waste. Manufacturing a single-use product with 90% post-consumer recycled content PET is estimated to deliver a 65% reduction in greenhouse gas emissions associated with the resource extraction, resin production, and manufacturing lifecycle phases.

Call for Comments 

Green Seal is seeking input on 3M’s Easy Trap Sweep and Dust Sheets proposed revised criteria for Environmental Innovation certification from all stakeholders and the public. This public comment period will close on June 18, 2021 at 11:59PM ET. 

Next Steps in the Environmental Innovation Process

Green Seal will review comments and address any substantive suggestions or objections to the proposed criteria before finalizing them. 3M will submit documented proof of compliance with these criteria for Green Seal’s third-party review of these claims. 3M’s Easy Trap Sweep and Dust Sheet will achieve Green Seal Certification for Environmental Innovation if all criteria are met. 

About 3M’s Easy Trap Sweep and Dust Sheets 

When used as intended, the 3M Easy Trap Sweep and Dust Sheets provide commercial surface clearing to remove dust, dirt, and debris from floors and surfaces (e.g., out-of-reach surfaces such as fans, wall corners, and light fixtures) in order to prepare surfaces for disinfection and cleaning in commercial spaces. 

About Green Seal’s Environmental Innovation Standard

Green Seal’s Environmental Innovation Program is designed for manufacturers striving to advance product innovation for environmental good. The program allows manufacturers pioneering the integration of leading-edge design and performance aspects into their products to earn recognition for their innovations through a rigorous 3rd party certification. Find Innovation Certified products and learn more about the Environmental Innovation Program here.    

Green Seal’s Innovation Program Process: Validation of the Innovation Claim 

Green Seal has not yet validated this innovation claim. Once Green Seal finalizes the proposed criteria after this public comment period, 3M will submit documented proof of compliance with the criteria for Green Seal’s third-party review of these claims. 

Earning certification under the GS-20 Standard demonstrates that Green Seal, an independent third party, has verified the environmentally innovative aspect(s) of a product. The certification includes verification that the product innovation results in a significant reduction of human health and environmental impacts compared to products of the same functional class. 

Aqua ChemPacs on the Rise of Dissolvable Cleaning Packs

WHAT DOES SUSTAINABILITY MEAN TO AQUA CHEMPACS?

We are relentlessly focused on water-soluble innovation in the cleaning products world — not just to satisfy customer demand for sustainability, but also to help protect our planet. Over the last year alone, we have prevented 36 million bottles, the equivalent of 7 million pounds of plastic waste, from reaching landfills, oceans and water ways. Our mission is to make cleaning more sustainable and keep people and businesses safe, clean, and healthy.

Over the last year alone, we have prevented 36 million bottles, the equivalent of 7 million pounds of plastic waste, from reaching landfills, oceans and water ways.
WHY DO YOU PARTNER WITH GREEN SEAL?

Green Seal is a leader in recognizing green cleaning products. With their respected name and our shared commitment to safe, sustainable products, they are a natural fit with our philosophy of creating a healthier planet.

In our marketing, we not only tout the ease of use of our innovative products but also promote the benefits of having certified green formulations. Many of our customers request this.

AQUA CHEMPACS WAS AN EARLY LEADER IN DISSOLVABLE CONCENTRATED CLEANING PRODUCTS. HAVE YOU SEEN AN UPTICK IN INTEREST IN THESE TYPES OF PRODUCTS IN THE HOUSEHOLD CONSUMER MARKET? 

We’ve been approached by numerous national brands to produce green, sustainable cleaning products. There has been a substantial increase in interest for dissolvable, concentrated packs. Today’s consumers not only recycle, but they also think that companies should take the lead. Plastic waste is a top consumer concern — especially when it ends up in landfills, oceans and waterways.

WHAT INNOVATIONS ARE YOU MOST PROUD OF FROM A SUSTAINABILITY STANDPOINT?

Traditional cleaning product packaging (premixed liquids in single use plastic containers) has worked for the past 100 years or so, keeping people safe and businesses up and running. It also brings some major problems — namely plastic waste and carbon emissions. 91% of plastics are not recycled, and much of that ends up in landfills and oceans. We need to stop thinking only about what we can do with plastic waste once it’s created, and instead think about what we can do to prevent it from being created in the first place. We take great pride knowing our 100% dissolvable packs replace heavy, outdated conventional products with lightweight packaging and the concept of keeping your bottle for future use. Every time an Aqua ChemPac bottle is reused, that is one less bottle polluting the environment!

WHAT’S NEXT FOR AQUA CHEMPACS?

Innovation is our focus and Aqua ChemPacs proudly continues to research new, sustainable packaging materials and formulations. We are also launching a consumer focused brand to complement our industrial line. To help accomplish this, Aqua ChemPacs is moving into a new, state of the art facility…7 times larger than our current home!

We believe we not only sell a product but a “system”. This system delivers on a key principle that you can’t manage what you don’t measure. This concept has met great success and cost savings with our retail chain customers in the form of custom cleaning kits. We believe, along with being “green”, our water-soluble technology will meet equal success with the consumer as well.

Cleaning Leader Diversey Shares Views on Ecolabelling

WHAT DOES SUSTAINABILITY MEAN TO DIVERSEY?

As Diversey approaches 100 years of providing revolutionary cleaning and hygiene technologies, we’ve demonstrated that improving health and protecting the environment is good for business. Although it has been given many names since 1923, sustainability has been at the core of the value Diversey delivers to our customers. Energy efficiency, water conservation, waste prevention and reduction of greenhouse gas emissions are not only good for the health of the planet, but they also invariably translate into economic benefits. In short, sustainability is at the core of the Diversey business strategy.

We’ve offered Green Seal certified solutions to our customers for over 15 years. Our customers often use Green Seal as a definition of a green cleaning product.
HOW DO YOU SELECT YOUR ECOLABEL PARTNERS?

We’re careful when selecting ecolabel partners, focusing on those that follow international best practices such as those outlined in ISO 14024. Ecolabel standards need to be transparent, reward more sustainable solutions, based on good science, and unbiased. Green Seal meets all those requirements and is trusted by our customers.

WHY DO YOU PARTNER WITH GREEN SEAL?

We’ve offered Green Seal certified solutions to our customers for over 15 years. Our customers often use Green Seal as a definition of a green cleaning product in addition to the water savings, energy conservation, and waste prevention that Diversey delivers to the marketplace.

The HOW HAS EARNING THE GREEN SEAL CERTIFICATION HELPED YOUR BUSINESS?

Diversey has hundreds of ecolabelled products sold around the world. Having our core cleaning products carry an ecolabel in North America allows us to transform our customers’ portfolio of solutions while also saving them money. Green Seal’s leadership on rewarding closed-loop dispensing has facilitated use of green cleaning products on a much larger scale than seen in other parts of the world.

WHAT’S NEXT FOR DIVERSEY?

Diversey recently announced the acquisition of Accelerated Hydrogen Peroxide® (AHP®), an innovative and revolutionary technology. Alpha-HP® is a Green Seal certified multi-purpose cleaner that helps customers simplify the number of products needed for general purpose cleaning. The active ingredient, hydrogen peroxide breaks down to oxygen and water after the cleaning process giving Alpha-HP® an excellent environmental profile.

A Trend in COVID-19 Cleaning Is Hazardous to Your Health

COVID-19 has precipitated a worrying cleaning trend that’s getting little airtime – excessive exposure to hazardous cleaning and disinfecting chemicals that itself can endanger health. To reassure people about the safety of indoor spaces during the pandemic, some workplaces are turning to unnecessary or even counterproductive cleaning and disinfection methods – a practice the Atlantic calls “hygiene theater.” 

The Best Disinfecting Tool is Accurate Information 

After physical distancing and mask-wearing, the best tool to combat COVID-19 is accurate information. We have good reason to believe that schools and workplaces don’t need to turn to hazardous methods to effectively clean and disinfect for COVID-19.  Consider that:

  • COVID-19 is most likely to spread through person-to-person and airborne transmission. In fact, no specific reports of transmission from surface-to-person had been recorded as of the July 9 publication of this World Health Organization report.
  • Coronaviruses, such as the COVID-19 virus, are relatively easy to kill on environmental surfaces.

While companies are increasingly asking for or advertising frequent disinfecting, as a general rule only high-touch surfaces (such as door handles and elevator buttons) should be frequently disinfected. Applying the product correctly is also important, as over-using a product will not be more effective at killing the COVID-19 virus and leads to waste and unnecessary chemical exposure.

Foggers Are Poor Choices For Schools and Offices

Application technologies like foggers are being heavily marketed as COVID-19 disinfecting solutions. These are a poor choice for school and office environments – they promote hazardous levels of chemical exposure without any benefit, as there is no evidence that they are more effective than traditional application methods. 

As some schools prepare to reopen, administrators should consider that disinfectants can include ingredients linked to asthma, cancer and endocrine disruption. Applying them in excess can create significant health risks for students and staff, including – ironically – serious respiratory disease.  

This is an especially grave risk for the 1 in 13 Americans with asthma – a group the CDC has identified as high-risk for COVID-19. Choosing safer proven-effective products, especially those that do not contain asthmagens or respiratory irritants, is critical for protecting high-risk groups. (Green Seal’s list of recommended safer COVID-19 disinfectants is here.)

Hazardous Chemicals May Do More Harm Than Good

Dousing a space in hazardous chemicals won’t necessarily better prevent the spread of COVID-19, but it will lead to significant health risks for those inside. The good news is that there are effective ways disinfect for COVID-19 while protecting health, safety and indoor air quality. 

Green Seal’s Safer COVID-19 Disinfecting Guidelines are a free resource for comprehensively protecting the health of building occupants and cleaning personnel during the pandemic.  And Green Seal’s public health lead Nina Hwang provides additional information on safe and effective disinfection here.