Announcing Green Seal’s 2024 Impact Report

This year at Green Seal we dove deep into defining safer and more sustainable products. In a rapidly evolving marketplace, yesterday’s definition of leadership can be table stakes today. That’s why we are continuously learning, improving, and innovating to ensure our standards demand true leadership at every stage of the product lifecycle.

Today, on Earth Day, we are illuminating the comprehensive nature of this work in our 2024 Impact Report. The report breaks out our impacts into the core elements of a green product:

  • Safer Chemicals: Green Seal-certified cleaning products protected 9.8 million students and teachers from toxic chemicals and asthma triggers in 2023.
  • Responsible Sourcing: Green Seal-certified sanitary paper saves 11.7 million metric tons of carbon emissions each year due to recycled fiber sourcing, the equivalent of taking 2.8 million cars off the road.
  • Manufacturing Sustainability: Green Seal-certified sanitary paper, made with 100% recycled fiber, reduces manufacturing water use by 30.5 million gallons each year.
  • Sustainable Packaging: Green Seal-certified cleaning products save 192 million pounds of plastic each year.

From eliminating PFAS from the supply chain, to defining sustainable sanitary paper, to accelerating the transition to sustainable packaging, we are helping our customers stay ahead of the curve by raising the bar for products that are safer for people and the planet. Ultimately, this means that no matter which aisle people are shopping, our trusted certification mark helps them cut through the chaos to find products that meet truly comprehensive health and sustainability standards — from beginning to end.

In this report, we are proud to highlight how, together with you, we are accelerating the transition to greater safety and sustainability in our workplaces, our homes – and our collective home planet.

Announcing Green Seal’s 2023 Impact Report

In celebration of Earth Day, Green Seal released its 2023 Impact Report, showcasing how we and our partners are accelerating the transition to safer and more sustainable products and spaces.  

The report highlights the impacts of Green Seal’s programs; key partnerships with organizations including Amazon, Wayfair, the U.S. Green Building Council, ISEAL, Health Product Declaration Collaborative, and others; and the environmental savings achieved by products that bear the Green Seal mark. 

Green Seal exists to empower organizations and people to effect large-scale, transformative change simply through their purchasing choices.  That’s why the report focuses on impacts achieved by Green Seal-certified products, their producers, and their users, including: 

  • Ensuring Clean Water: Green Seal-certified sanitary paper products saved 12.4 billion gallons of water in 2022 
  • Minimizing Waste: Green Seal-certified cleaning products save 1.7 billion industry-grade 1-liter plastic bottles each year 
  • Preserving the Climate: Green Seal-certified sanitary paper saved 12.5 million tons of CO2 emissions annually due to 100% recycled content 
  • Protecting Human Health: Green Seal-certified cleaning products protected 9.6 million students and teachers from toxic chemicals and asthma triggers in 2022 

The 2023 Impact Report also highlights Green Seal’s new initiatives — including a sustainable packaging recognition program and leadership-level prohibitions on PFAS in certified products — and features case studies of companies that adhere to Green Seal’s strict science-based standard criteria and demonstrate significant leadership. 

If Green Seal’s market transformation model proves anything, it’s that collective action drives impact. In this year’s report, we highlight how, together with you, we are accelerating the transition to safer and more sustainable products and spaces. 

Announcing Green Seal’s 2022 Impact Report

By Doug Gatlin, Green Seal CEO, and Christina Martin, Green Seal Board Chair

Over the past year, the topic of indoor air quality has captured our conversations in a way few would have dreamed of before the pandemic. As the world tries to find a new equilibrium, the health and safety profiles of the schools, offices, and public spaces we are returning to has never been more important.

This is a moment that was made for Green Seal, which has always applied science to help people navigate toward choices that promote healthy indoor environments. Over the past year, Green Seal launched standards, certifications, and resources to make it easier for everyone to find safer, healthier products and create spaces where people can thrive during the pandemic and beyond.

Among the most impactful of these initiatives is Green Seal’s Healthy Green Schools & Colleges, the first national healthy-air standard for school facilities. With an accessible learn-as-you-go structure and a focus on low- and no-cost measures, this standard fills a critical gap to provide schools with the information and support they need to ensure the quality of learning environment that every student in America deserves.

To support a heightened focus on workplace health and wellness, Green Seal announced a new certification standard for paints and coatings that fully aligns with the latest version of the LEED® green building rating system and identifies the safest, greenest paint available on the market today.

And, with a growing body of evidence indicating that per- and polyfluoroalkyl substances (PFAS) are likely to have harmful health and environmental effects, Green Seal took a leadership position with an initiative to prohibit all approximately 12,000 PFAS chemicals in certified products.

Demonstrating that there is power in partnerships, our collaborative efforts with Amazon Climate Pledge Friendly, the U.S. Green Building Council, the International WELL Building Institute, Healthy Schools Campaign, and Health Product Declaration Collaborative are amplifying Green Seal’s impact and accelerating the transition to safer, greener products and spaces.

As we cautiously and hopefully emerge from the worst of the pandemic, the twin pillars of health and environmental sustainability that Green Seal has stood for over the past 30-plus years are more in demand today than ever before. In the 2022 Impact Report, we are proud to highlight the impactful initiatives and partnerships that are making it simpler for consumers, parents, business owners and others to choose healthier, safer products and services with confidence.