Green Seal Partners with Wayfair in Shop Sustainably Initiative


Wayfair filter makes it easier for customers to shop for certified products

Washington, D.C. – Oct. 20, 2022 – Green Green Seal today announced that it is partnering with Wayfair in the home retailer’s Shop Sustainably initiative, a new feature that allows shoppers to filter products to show more sustainable options. Products that appear under the “Shop Sustainably” filter are certified by a trusted third-party organization to meet meaningful sustainability standards. Any Green Seal-certified product sold on Wayfair will qualify to appear in the Shop Sustainably filter.

Green Seal’s science-based certification standards emphasize health and safety, prohibiting a comprehensive list of harmful chemicals in certified products and requiring a rigorous examination of a product’s environmental leadership in areas including raw materials, manufacturing, packaging, and how the product is used and disposed. Critically, Green Seal’s testing requirements mean that certified products are verified to deliver uncompromising performance.

“Wayfair is making it simple for customers to shop for more sustainable home products and encouraging brands to produce and source more sustainably,” said Green Seal CEO Doug Gatlin. “Green Seal is proud to take part in this initiative to help buyers find products that are safer for people and better for the planet while delivering uncompromising performance.”

Wayfair’s selection for Shop Sustainably includes furniture, organization, appliances, and floor care products, as well as other items from a range of household categories.

For detailed information on Shop Sustainably, visit


Green Seal® is a global nonprofit organization with a mission to transform the economy for a healthier, greener world. Since 1989, Green Seal has applied rigorous standards for health, environmental sustainability, and product performance to its certification programs to empower better purchasing decisions. Green Seal has certified thousands of products, services, and spaces from hundreds of leading companies and is specified by countless schools, government agencies, businesses, and institutions. Today, the Green Seal certification mark is a universal symbol that a product or service meets a high benchmark of health and environmental leadership. Visit or connect with Green Seal on FacebookTwitter, and LinkedIn.