Green Seal Partners with Wayfair in Shop Sustainably Initiative


Wayfair filter makes it easier for customers to shop for certified products

Washington, D.C. – Oct. 20, 2022 – Green Seal today announced that it is partnering with Wayfair in the home retailer’s Shop Sustainably initiative, a new feature that allows shoppers to filter products to show more sustainable options. Products that appear under the “Shop Sustainably” filter are certified by a trusted third-party organization to meet meaningful sustainability standards. Any Green Seal-certified product sold on Wayfair will qualify to appear in the Shop Sustainably filter.

Green Seal’s science-based certification standards emphasize health and safety, prohibiting a comprehensive list of harmful chemicals in certified products and requiring a rigorous examination of a product’s environmental leadership in areas including raw materials, manufacturing, packaging, and how the product is used and disposed. Critically, Green Seal’s testing requirements mean that certified products are verified to deliver uncompromising performance.

“Wayfair is making it simple for customers to shop for more sustainable home products and encouraging brands to produce and source more sustainably,” said Green Seal CEO Doug Gatlin. “Green Seal is proud to take part in this initiative to help buyers find products that are safer for people and better for the planet while delivering uncompromising performance.”

Wayfair’s selection for Shop Sustainably includes furniture, organization, appliances, and floor care products, as well as other items from a range of household categories.

For detailed information on Shop Sustainably, visit


Green Seal® is a global nonprofit committed to making sustainability everyone’s business. The ecolabelling movement we pioneered decades ago has helped people make informed purchasing decisions and driven the marketplace toward healthier, greener choices. Hundreds of the world’s leading companies carry our certification on their products, services, and spaces to quickly signal how they’ve met a high benchmark of health and environmental leadership. Look for, partner with, and lean on Green Seal, so you can make healthier, safer choices with confidence. Visit or connect with Green Seal on X and LinkedIn.