Wayfair’s New Shop Sustainably Filter Highlights Green Seal-Certified Products

Wayfair’s newest feature makes it simple for customers to shop for more sustainable home products and encourages brands to produce and source more sustainably. The Shop Sustainably filter allows shoppers to find products that are certified by Green Seal or select other trusted third-party organizations to meet meaningful sustainability standards.

Green Seal’s science-based certification standards emphasize health and safety, prohibiting a comprehensive list of harmful chemicals in certified products and requiring a rigorous examination of a product’s environmental leadership in areas including raw materials, manufacturing, packaging, and how the product is used and disposed of. Critically, Green Seal’s testing requirements mean that certified products are verified to deliver uncompromising performance. 

Products certified to Green Seal’s standards automatically qualify for inclusion in Wayfair’s Shop Sustainably filter, indicating to shoppers that the products are safer for people and the planet. 

This is the latest in a series of partnerships Green Seal has announced to promote certified products, cleaning services and hotels, including with Amazon Climate Pledge Friendly, Google Travel, the International WELL Building Institute, the U.S. Green Building Council, and the Health Product Declaration Collaborative.

Learn more about Green Seal’s partnerships in our Impact Report, and learn more about Wayfair’s Shop Sustainably initiative here.