Green Seal Partnership with Amazon Climate Pledge Friendly Expands to EU

Green Seal’s partnership with Amazon Climate Pledge Friendly has expanded to the U.K. and the European Union. Amazon customers in the U.K., Germany, Italy, France, and Spain now see a “Climate Pledge Friendly” label on the listings for products certified by Green Seal.

Green Seal was an original participant in Climate Pledge Friendly when Amazon launched the initiative in the U.S. in 2020 to make it easier for customers to discover and shop for more sustainable products. Products certified to Green Seal’s standards automatically qualify for the Climate Pledge Friendly badge, indicating to shoppers that the products meet meaningful sustainability standards.

Green Seal’s science-based certification standards emphasize health and safety, prohibiting a comprehensive list of harmful chemicals in certified products and requiring a rigorous examination of a product’s environmental leadership in areas including raw materials, manufacturing, packaging, and how the product is used and disposed of. Critically, Green Seal’s testing requirements mean that certified products are verified to deliver uncompromising performance. 

This is the latest in a series of partnerships Green Seal has announced to promote certified products, cleaning services and hotels, including with Wayfair, Google Travel, the International WELL Building Institute, the U.S. Green Building Council, and the Health Product Declaration Collaborative.

Learn more about Green Seal’s partnerships in our Impact Report, and learn more about Wayfair’s Shop Sustainably initiative here.

Taryn Tuss

Taryn Tuss is Senior Vice President of Marketing and Communications for Green Seal.