How to Get Green Certified

By Green Seal

Demand is growing for safer and more sustainable products, and at the same time, consumers and regulators are growing more skeptical of unsubstantiated marketing claims. This means that getting green certified gives your brand a competitive advantage in a crowded marketplace. Follow our straightforward certification process and prove to your customers that your products meet a high standard for protecting people and the planet with uncompromising performance.

What it Means to be Green Seal Certified

Products that earn Green Seal certification meet a high standard for protecting human and environmental safety. We demand sustainability leadership at every stage of the product’s lifecycle, from ingredients to manufacturing to packaging and disposal.

While not all products qualify for Green Seal certification, our publicly available standards allow everyone to access and adopt our certification criteria for free.

Unlike eco-friendly certifications that look at only one aspect of a product, Green Seal’s multi-attribute certification evaluates five key elements that are backed by our standards, rigor, and science: safer chemicals, responsible sourcing, low-impact manufacturing, sustainable packaging, and verified performance and claims. This comprehensive evaluation ensures that certified products are safer, more sustainable, and perform as expected.

Certification Eligibility

Products and services eligible for Green Seal certification fit into the following areas:

Eco Product Certification Categories

Certified Service Categories

How to Get Green Certified

We provide clear standards and personalized guidance through every step of the certification process to help our customers meet their sustainability goals.

Green Seal’s certification for eco-friendly products includes the following steps:

Prescreen*

Fill out your prescreen application and send us your formula information. We’ll send you a report flagging any major issues that could affect certification.

Application

Fill out your certification application and send us your product or service information.

Review

We’ll review your information to ensure it meets our standards.

Site Visit

We’ll verify your practices and processes, and work with you to resolve any issues.

Certification

We’ll award your Green Seal certification! Use the Green Seal mark to promote your leadership. We’ll also periodically monitor that you continue to meet our high standard.

*Only applicable for formulated products

Certification Benefits

Certifications help you stand out in a sea of products, stay ahead of regulations, and substantiate your green claims to avoid perceived greenwashing.

With Green Seal-certification, you can also take advantage of:

  • Our wide variety of complimentary marketing tools
  • An online listing in our certified directory used by purchasers worldwide
  • One-on-one support from our Customer Success team
  • Our Amazon partnership: products qualify to display the Climate Pledge Friendly badge on their Amazon listings
  • Our Google Travel and Booking.com partnerships: hotels automatically qualify to display Google’s Eco-certified badge on their Google Travel listings and are highlighted on Booking.com